Website Elements for a Successful Product Launch
10 Ways to Untangle Your Product Launch: Part I
Most product launches fail.
According to the Harvard Business Review, only 3% of new consumer packaged goods exceed the benchmarks set for a successful launch. Lack of a successful launch strategy for a technology company can reduce your profitability by as much as 35%.
From an outbound or downstream marketing perspective, the biggest problem with a new product launch is education (sometimes referred to as enablement). Of course, I’m assuming you’ve already done the important inbound/upstream marketing:
How to Segment Data to Boost Response and Conversion
Your customers and prospects are as individually different as the colors in a rainbow. If you understand how to target and communicate to them based on those differences, your response rates will be just as beautiful. If you try to mix your messages for the masses, the colors will run together and you’ll have a less-than-beautiful muddy mess.
Last week I fired off a post suggestion that we should all be looking at data segmentation in our lists to improve response rates. I had some great feedback on the post from readers wanting more detail, including this email from a friend:
I completely agree that segmentation will improve response rates. What do you suggest we look at as segments?
So here are some thoughts to get you going.