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Public Relations for Product Launches

  Part II of the Series: 10 Ways to Untangle Your Product Launch When I was a young writer working for the Entrepreneur Media Group, one of my tasks was to write new product and company launch articles for two of their magazines and their online community. I was a voracious consumer of press releases…
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Website Elements for a Successful Product Launch

Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO, blogs, pay-per-click, email integration and more. We want…
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62% Outsource Content

2012. You launched a new website. That website has a blog. That blog feeds LinkedIn, Facebook and Twitter. But you feed the blog. By February you were wishing someone would hit you in the forehead with a garden shovel just so you had an excuse not to write one more blog post. You’re not alone.…
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Are Customer Surveys Worth the Effort?

Customer surveys are hard to implement and if you do it wrong, you don’t end up with actionable data. Sure, it may be nice from a PR perspective that 95% of your customers get what they expect out of your support line; however, that doesn’t mean they feel any loyalty toward you at all. Giving them what they expect just means you didn’t upset them enough to leave.

Surveys fail for any number of reasons.

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I will be heard

Naked On The Support Line

I will be heard
Photo Credit: Kimba Howard

Whether you like it or not, social media has opened up your customer support lines to the world at large. If I can’t get your attention, or I just don’t like the way my support was handled, I just have to put my complaint into a 140 character tweet and add your company’s hashtag. If you’re not on Twitter, I’ll create a hashtag for you.

Millions of examples abound.

Here’s how the game is played:

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You Bore Me

Photo Credit: SkippyJon via Flickr

One of my most important rules in life is “different is always better.” If you’re trying to do what everyone else is doing–with your product, with your message, with your hair style–then you’re boring. And boring isn’t going to drive a lot of success in your life.

Unfortunately, it’s not advice that’s always easy to follow. So here are three ideas to get you going.

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Public Relations and Social Media

The landscape of public relations and social media changes everyday. We like to think of social media simply as PR 2.0. Unfortunately, social media also means your missteps are amplified and communicated faster than in the days of PR 1.0. Now more than ever, you need an expert to help you navigate your way to success.

Here are some ways we can help you:

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