Part III of the Series: 10 Ways to Untangle Your Product Launch

A while ago I was playing a mens doubles tennis match against a duo that was collectively 150 pounds heavier than my partner and me. The points on our side of the net were won with a lot of running, tight angles, drop shots and finesse. The points on their side of the net were won with blistering forehands aimed right at our faces. I think I still have a mark on my forehead that says “ProPenn 4.”

At the end of the very close match–each set went to a tie break–one of their players said, “That was like a battle of the piano players versus the piano movers.”

That’s kind of like lead nurturing.