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Let’s Get Small

Niche marketing
Photo Credit: Cliff (Target, 1958, oil and collage on canvas by Jasper Johns)

Small is the new big

I’ll make you a bet. The next time you see a “Target Market” slide in an investor pitch deck or a marketing overview that has more than 50,000 companies or users or prospects, you buy me an iced Americano at your favorite coffee shop. If the number is less than 50,000 then I’ll buy.

Why is 50,000 the magic number?

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