One of my most important rules in life is “different is always better.” If you’re trying to do what everyone else is doing–with your product, with your message, with your hair style–then you’re boring. And boring isn’t going to drive a lot of success in your life.
Unfortunately, it’s not advice that’s always easy to follow. So here are three ideas to get you going.
A while ago I was playing a mens doubles tennis match against a duo that was collectively 150 pounds heavier than my partner and me. The points on our side of the net were won with a lot of running, tight angles, drop shots and finesse. The points on their side of the net were won with blistering forehands aimed right at our faces. I think I still have a mark on my forehead that says “ProPenn 4.”
At the end of the very close match–each set went to a tie break–one of their players said, “That was like a battle of the piano players versus the piano movers.”
That’s kind of like lead nurturing.
A client asked me this morning, “if you could only do one marketing tactic, what would that tactic be?” I told him telephone calls. At which I think I heard him choke on his morning latte.
I’m sure he was hoping I’d say social media. Perhaps a nice video campaign. Or at least email. Something elegant and fun. Those are all great. Those things all significantly increase the effectiveness of your integrated marketing strategy. But if I only had one thing I could do, I would make a ton of calls.
I’d win ugly.