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Let’s Get Small

Niche marketing
Photo Credit: Cliff (Target, 1958, oil and collage on canvas by Jasper Johns)

Small is the new big

I’ll make you a bet. The next time you see a “Target Market” slide in an investor pitch deck or a marketing overview that has more than 50,000 companies or users or prospects, you buy me an iced Americano at your favorite coffee shop. If the number is less than 50,000 then I’ll buy.

Why is 50,000 the magic number?

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Business Cards

Blank Business Cards

Have you ever thought of carrying around blank business cards? That’s a trick I just learned from one of my clients. Whenever he meets someone who doesn’t have a card or has just run out, he hands them one of his blank cards to fill out with their information. I suggested a tweak that he’s…
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Executive Communication

Executive Communication

Building Your Team for Total Alignment Increasingly, hyper-growth companies are realizing that alignment at the executive level is fundamental to the success of their mission. Jack Welch is celebrated for building talented and cohesive top teams during his tenure at GE. No CEO working alone, no matter how talented, can assure the health of sustained…
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