Website Elements for a Successful Product Launch
On-boarding New PR Clients
Makasha Dorsey over at Solo PR Pro quoted me for a recent article on how to get PR clients up and running quickly. If you haven’t read her posts, you should. There are a ton of great posts for both consulting pros and internal teams.
Email Drives More Sales
Matt Wilson over at PRDaily.com (also Ragan.com) quoted me in an article about email vs. social media. Thanks Matt.
Matthew Turner of consultancy Boston Turner Group says email wins the sales race, at least for now, because communicators can target emails more effectively. A tweet about a sale or an offer on a certain type of shirt appeals only to the fraction of the audience looking for that shirt.
How to Segment Data to Boost Response and Conversion
Your customers and prospects are as individually different as the colors in a rainbow. If you understand how to target and communicate to them based on those differences, your response rates will be just as beautiful. If you try to mix your messages for the masses, the colors will run together and you’ll have a less-than-beautiful muddy mess.
Last week I fired off a post suggestion that we should all be looking at data segmentation in our lists to improve response rates. I had some great feedback on the post from readers wanting more detail, including this email from a friend:
I completely agree that segmentation will improve response rates. What do you suggest we look at as segments?
So here are some thoughts to get you going.
Training is Critical for Surviving Hypergrowth
Why do some companies buckle under the intense pressures of hyper-growth while others thrive? The answer is that successful Enterprise Velocity companies have an engine, a deep corporate DNA that threads throughout the entire organization. That culture is created and sustained through a commitment to constant training.