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Do You Have a Mentoring Strategy?

Mentorship is a powerful tool that can be used to help entrepreneurs and business owners effectively grow, scale, and delegate. A successful mentoring strategy can provide countless opportunities for growth within an organization and will help the members to become…

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What Are the Pitfalls of Growth?

Please head over to Kabbage.com where they’ve posted a pretty lengthy interview with me regarding the pitfalls of growth. Once again, hat’s off to Ben Gran for his talent at getting to the really interesting core of growth issues facing many companies today. Things like: How much equity should you give up in funding rounds?…
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How Do You Hire For Growth?

Big thanks to Ben Gran–not just for featuring my brother-from-another-mother Dan Langhofer and I in his article on hiring for growth, but for writing such a great article filled with useful tips from entrepreneurs. Here’s a taste (but you should read the whole article): [message type=”simple”]Dan Langhofer, CEO of PaperWise, says that his company encourages…
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Training is Critical for Surviving Hypergrowth

Why do some companies buckle under the intense pressures of hyper-growth while others thrive? The answer is that successful Enterprise Velocity companies have an engine, a deep corporate DNA that threads throughout the entire organization. That culture is created and sustained through a commitment to constant training.

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How Big Should My Marketing Budget Be?

Synchronicity.

For some reason, I’ve had five conversations in the last few weeks with clients about marketing as a percentage of X, where X might be revenue, EBITDA, new sales, or another measure.

So if you’re wondering about this, I thought I’d share my rules of thumb.

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Dealing with Stalled Sales

Sales and marketing can be dangerous business.

One of the biggest challenges sales and marketing teams have faced during the recent economic downturn has been with deals stalling during the later stages of the sales funnel. Based on our research and 20 years of technology marketing experience, we’ve invented “Nurturama,” an innovative process that will help your organization progress and accelerate prospects through the buying cycle.

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Marketing Strategy

Marketing Strategy

Marketing Strategy The key to a clear marketing strategy is understanding that marketing is not a department, it is the central function of your entire organization. The most common error in marketing is mistaking tactics for strategy. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”  —…
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Enterprise Velocity

What is Enterprise Velocity? Grow or die. History shows that even great companies, from Polaroid to Zenith, from Kmart to Howard Johnson, are vulnerable to sudden collapse or erosion. In today’s competitive climate, new opportunities appear everyday for competitors and start-ups to change the rules and steal your revenue base. If you are not growing, you are shrinking…
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