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Do You Have a Mentoring Strategy?

Mentorship is a powerful tool that can be used to help entrepreneurs and business owners effectively grow, scale, and delegate. A successful mentoring strategy can provide countless opportunities for growth within an organization and will help the members to become…

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Stop Making Your Prospects Work So Hard

You never want to make your prospect work to figure out how to do business with you.

How are you optimizing your landing pages? Have you ever gone to a website that featured something you were ready to download or even buy only to have to search around for their contact us page or order form or whatever random page you thought would help? Then when you finally found that page, they wanted to collect field after field of information from you just to send you their brochure? That kind of frustration can end the relationship with your prospects before it starts; however, if your landing pages are customized and have the appropriate number of fields, you will greatly increase the odds that a prospect will complete the form and begin engaging with you.

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How to Segment Data to Boost Response and Conversion

Your customers and prospects are as individually different as the colors in a rainbow. If you understand how to target and communicate to them based on those differences, your response rates will be just as beautiful. If you try to mix your messages for the masses, the colors will run together and you’ll have a less-than-beautiful muddy mess.

Last week I fired off a post suggestion that we should all be looking at data segmentation in our lists to improve response rates. I had some great feedback on the post from readers wanting more detail, including this email from a friend:

 I completely agree that segmentation will improve response rates. What do you suggest we look at as segments?

So here are some thoughts to get you going.

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