Winning Ugly
A client asked me this morning, “if you could only do one marketing tactic, what would that tactic be?” I told him telephone calls. At which I think I heard him choke on his morning latte.
I’m sure he was hoping I’d say social media. Perhaps a nice video campaign. Or at least email. Something elegant and fun. Those are all great. Those things all significantly increase the effectiveness of your integrated marketing strategy. But if I only had one thing I could do, I would make a ton of calls.
I’d win ugly.