Building a Brand on Social Media

 

Thank you to Alannah Alves for including me in her great expert round-up article on the Logojoy blog, “Expert Round-Up: Building a Brand on Social Media.”

There are a bunch of great social media tips in the article. Here was my blurb:

[message type=”simple”]“The most important aspect of building a social brand is providing value. Typically that means thoughtful content that helps your target audience succeed, things like blog posts, video, visuals and more. It can also mean curation of important ideas from other leaders in your space. If you provide value, you will get shares and more and more followers. Most importantly, those followers will be predisposed to your point of view because they like your ideas, so they will be more valuable to you in the long run and their shares will get you even more followers.”[/message]