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When Readership Drops

DropInReadershipCheck out Lisa Furgison’s new post over at titled, “Don’t Panic: What To Do When Readership Drops.” She interviewed me and Joe Auer on content metrics and tactics.

Whether you’re just starting a blog or have a widely read website, there may come a time when your readership drops. If new leads and loyal customers aren’t checking out your content as much as they once were, it’s time to make some changes.

“Change is the natural state of things, especially in the fast-moving world of content and social,” Matthew Turner, owner of marketing firm Boston Turner Group, says. “For many content creators and directors, finding the right mix of topics and information is one big science experiment.”

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