62% Outsource Content

2012.

You launched a new website.

That website has a blog.

That blog feeds LinkedIn, Facebook and Twitter.

But you feed the blog.

By February you were wishing someone would hit you in the forehead with a garden shovel just so you had an excuse not to write one more blog post.

You’re not alone.

According to the Content Marketing Institute, 62% of companies are outsourcing their content this year. Content, it turns out, is a specialty just like finance, executive management, sales, software coding and snow skiing. Some people rock at content, others flail.

Photo credit: Mark Tee