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Posts Tagged Social Media

Building a Brand on Social Media

Building a Brand on Social Media

  Thank you to Alannah Alves for including me in her great expert round-up article on the Logojoy blog, “Expert Round-Up: Building a Brand on Social Media.” There are a bunch of great social media tips in the article. Here was my blurb: Bookmark on Delicious Digg this […]

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On-boarding New PR Clients

On-boarding New PR Clients

Makasha Dorsey over at Solo PR Pro quoted me for a recent article on how to get PR clients up and running quickly. If you haven’t read her posts, you should. There are a ton of great posts for both consulting pros and internal teams. Bookmark on […]

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Are You Intimate with Your Prospects?

Are You Intimate with Your Prospects?

Are you intimate with your prospects? Once you’ve segmented your data, scrubbed it and grouped your prospects in your database, your work is not even close to being done. The next step is to personalize your messages to add relevance and engagement. Bookmark on Delicious Digg this […]

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Dealing with Stalled Sales

Dealing with Stalled Sales

Sales and marketing can be dangerous business. One of the biggest challenges sales and marketing teams have faced during the recent economic downturn has been with deals stalling during the later stages of the sales funnel. Based on our research and 20 years of technology marketing experience, […]

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Announcing Nurturama: Five Spots Available

Announcing Nurturama: Five Spots Available

There’s an interesting opportunity that you may want to explore. During my time at Accellos and over the last decade, I saw the market for software solutions change dramatically. We’re seeing new competition, new solutions, new buying patterns and most importantly new growth for the first time […]

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Naked On The Support Line

Naked On The Support Line

Whether you like it or not, social media has opened up your customer support lines to the world at large. If I can’t get your attention, or I just don’t like the way my support was handled, I just have to put my complaint into a 140 […]

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Bananas: Now with QR Codes

Bananas: Now with QR Codes

I can now scan my breakfast fruit. You can scan my business card as well. At the risk of sounding quite shallow, the main reason I added a QR code to my card is because it is a cool conversation piece. I get a lot of comments […]

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Public Relations for Product Launches

Public Relations for Product Launches

Part II of the Series: 10 Ways to Untangle Your Product Launch When I was a young writer working for the Entrepreneur Media Group, one of my tasks was to write new product and company launch articles for two of their magazines and their online community. I […]

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Website Elements for a Successful Product Launch

Website Elements for a Successful Product Launch

Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO, […]

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Public Relations and Social Media

Public Relations and Social Media

The landscape of public relations and social media changes everyday. We like to think of social media simply as PR 2.0. Unfortunately, social media also means your missteps are amplified and communicated faster than in the days of PR 1.0. Now more than ever, you need an […]

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