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Posts Tagged product launch

Message Sweeping Boosts Response 145%, ROI 166%

Message Sweeping Boosts Response 145%, ROI 166%

Would you like to almost double your ROI on your next mail campaign without having to make a single call? Messaging sweeping is a successful tactic for increasing response rates as our message sweeping team recently reported for a leading manufacturer. This manufacturer sends quarterly product mailers […]

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Stop Making Your Prospects Work So Hard

Stop Making Your Prospects Work So Hard

You never want to make your prospect work to figure out how to do business with you. How are you optimizing your landing pages? Have you ever gone to a website that featured something you were ready to download or even buy only to have to search […]

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How to Segment Data to Boost Response and Conversion

How to Segment Data to Boost Response and Conversion

Your customers and prospects are as individually different as the colors in a rainbow. If you understand how to target and communicate to them based on those differences, your response rates will be just as beautiful. If you try to mix your messages for the masses, the […]

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Seven Ways to Close More Deals–Webinar Recording

Seven Ways to Close More Deals–Webinar Recording

This was a great session, covering a ton of ground and answering a lot of your questions. We talked about: What best-in-class technology companies are doing to help understand their customers, the buying cycle, the needs, desires, wants, behavior, etc. How to streamline complex sales cycles by […]

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Nurturama Now Accepting First Five Participants

Nurturama Now Accepting First Five Participants

We’re now ready to take on five (5) and only five companies in our Nurturama launch. If you are raring to be one of the select five software companies, please reply to this email as soon as possible. We have limited the number if invitees and it […]

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8 Steps to More Prospects: Get Our Nurturama Cheat Sheet

8 Steps to More Prospects: Get Our Nurturama Cheat Sheet

You’ve seen me mention our 8-step process for developing more prospects while increasing sales productivity–this is kind of a “cheat sheet” we use at the Boston Turner Group to explain all of the key elements of a marketing automation process to our clients. It helps us make […]

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Shocking Prospect Behavior Revealed

Shocking Prospect Behavior Revealed

Are you tired of all those prospects sneaking around on your website without the courtesy to even fill out a landing page conversion form? What exactly are those anonymous visitors from domains like “sbcglobal” and “roadrunner” and “verizon” doing on your site? Who are these mysterious e-vagrants? […]

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Dealing with Stalled Sales

Dealing with Stalled Sales

Sales and marketing can be dangerous business. One of the biggest challenges sales and marketing teams have faced during the recent economic downturn has been with deals stalling during the later stages of the sales funnel. Based on our research and 20 years of technology marketing experience, […]

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A Pipeline-Filling Machine

A Pipeline-Filling Machine

Wouldn’t it be great if you had a push-button machine that could do the following: Shorten sales cycles Keep pipelines full Focus your reps on deals instead of prospecting Cut your marketing costs Improve communication with your team, customers, partners and prospects We think we have built […]

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Announcing Nurturama: Five Spots Available

Announcing Nurturama: Five Spots Available

There’s an interesting opportunity that you may want to explore. During my time at Accellos and over the last decade, I saw the market for software solutions change dramatically. We’re seeing new competition, new solutions, new buying patterns and most importantly new growth for the first time […]

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