Sales and marketing can be dangerous business.
One of the biggest challenges sales and marketing teams have faced during the recent economic downturn has been with deals stalling during the later stages of the sales funnel. Based on our research and 20 years of technology marketing experience, we’ve invented “Nurturama,” an innovative process that will help your organization progress and accelerate prospects through the buying cycle.
Wouldn’t it be great if you had a push-button machine that could do the following:
We think we have built that kind of machine. We call it “Nurturama.”
There’s an interesting opportunity that you may want to explore.
During my time at Accellos and over the last decade, I saw the market for software solutions change dramatically. We’re seeing new competition, new solutions, new buying patterns and most importantly new growth for the first time in years.
That is why I’m posting this today.
I’ll make you a bet. The next time you see a “Target Market” slide in an investor pitch deck or a marketing overview that has more than 50,000 companies or users or prospects, you buy me an iced Americano at your favorite coffee shop. If the number is less than 50,000 then I’ll buy.
Why is 50,000 the magic number?
Whether you like it or not, social media has opened up your customer support lines to the world at large. If I can’t get your attention, or I just don’t like the way my support was handled, I just have to put my complaint into a 140 character tweet and add your company’s hashtag. If you’re not on Twitter, I’ll create a hashtag for you.
Millions of examples abound.
Here’s how the game is played:
One of my most important rules in life is “different is always better.” If you’re trying to do what everyone else is doing–with your product, with your message, with your hair style–then you’re boring. And boring isn’t going to drive a lot of success in your life.
Unfortunately, it’s not advice that’s always easy to follow. So here are three ideas to get you going.
I can now scan my breakfast fruit.
You can scan my business card as well. At the risk of sounding quite shallow, the main reason I added a QR code to my card is because it is a cool conversation piece. I get a lot of comments when I hand them out; however, there are a lot of great reasons to add QR codes to your campaigns and collateral as well.
Here are 10 of my favorite and most compelling ways to use QR codes.
I do something that I think is a little unique with my clients and friends and I wanted to share that idea with all of you. It’s simple, but old fashioned enough to stand out.