I can now scan my breakfast fruit. You can scan my business card as well. At the risk of sounding quite shallow, the main reason I added a QR code to my card is because it is a cool conversation piece. I get a lot of comments
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I do something that I think is a little unique with my clients and friends and I wanted to share that idea with all of you. It’s simple, but old fashioned enough to stand out.
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Part III of the Series: 10 Ways to Untangle Your Product Launch A while ago I was playing a mens doubles tennis match against a duo that was collectively 150 pounds heavier than my partner and me. The points on our side of the net were won
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Part II of the Series: 10 Ways to Untangle Your Product Launch When I was a young writer working for the Entrepreneur Media Group, one of my tasks was to write new product and company launch articles for two of their magazines and their online community. I
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A client asked me this morning, “if you could only do one marketing tactic, what would that tactic be?” I told him telephone calls. At which I think I heard him choke on his morning latte. I’m sure he was hoping I’d say social media. Perhaps a
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Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO,
Read more →What is Enterprise Velocity? Grow or die. History shows that even great companies, from Polaroid to Zenith, from Kmart to Howard Johnson, are vulnerable to sudden collapse or erosion. In today’s competitive climate, new opportunities appear everyday for competitors and start-ups to change the rules and steal your revenue base.
Read more →Managing Your Brand “Brand” is an elusive concept. Few words in business are so overused and abused as “brand.” Few words are so misunderstood. Brands are more than marks and logos. Brands are more than print ads. Brands reach far beyond your marketing department. I find it
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