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Posts Tagged lead nurturing

Best-In-Class Content Marketing from Aberdeen

I just received a great infographic from Tamara Graves, Director of Marketing at the Aberdeen Group. It summarizes recent research on best-in-class marketing organizations from Trip Kucera, Aberdeen’s Marketing Effectiveness & Strategy Research Director. Get your own copy here, but here are some highlight for you to tweet […]

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Message Sweeping Boosts Response 145%, ROI 166%

Message Sweeping Boosts Response 145%, ROI 166%

Would you like to almost double your ROI on your next mail campaign without having to make a single call? Messaging sweeping is a successful tactic for increasing response rates as our message sweeping team recently reported for a leading manufacturer. This manufacturer sends quarterly product mailers […]

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Email Drives More Sales

Email Drives More Sales

Matt Wilson over at PRDaily.com (also Ragan.com) quoted me in an article about email vs. social media. Thanks Matt. Matthew Turner of consultancy Boston Turner Group says email wins the sales race, at least for now, because communicators can target emails more effectively. A tweet about a sale or an […]

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Are You Intimate with Your Prospects?

Are You Intimate with Your Prospects?

Are you intimate with your prospects? Once you’ve segmented your data, scrubbed it and grouped your prospects in your database, your work is not even close to being done. The next step is to personalize your messages to add relevance and engagement. Bookmark on Delicious Digg this […]

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Stop Making Your Prospects Work So Hard

Stop Making Your Prospects Work So Hard

You never want to make your prospect work to figure out how to do business with you. How are you optimizing your landing pages? Have you ever gone to a website that featured something you were ready to download or even buy only to have to search […]

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How to Segment Data to Boost Response and Conversion

How to Segment Data to Boost Response and Conversion

Your customers and prospects are as individually different as the colors in a rainbow. If you understand how to target and communicate to them based on those differences, your response rates will be just as beautiful. If you try to mix your messages for the masses, the […]

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Seven Ways to Close More Deals–Webinar Recording

Seven Ways to Close More Deals–Webinar Recording

This was a great session, covering a ton of ground and answering a lot of your questions. We talked about: What best-in-class technology companies are doing to help understand their customers, the buying cycle, the needs, desires, wants, behavior, etc. How to streamline complex sales cycles by […]

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Do You Segment Your Leads and Prospects?

Do You Segment Your Leads and Prospects?

I’m surprised how many companies take their databases for granted. They did a good job at one point collecting leads from purchased lists, trade show badge swipes, web hits and referrals. But then the data starts to suffer from a lack of attention, no new investment of […]

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Nurturama Now Accepting First Five Participants

Nurturama Now Accepting First Five Participants

We’re now ready to take on five (5) and only five companies in our Nurturama launch. If you are raring to be one of the select five software companies, please reply to this email as soon as possible. We have limited the number if invitees and it […]

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8 Steps to More Prospects: Get Our Nurturama Cheat Sheet

8 Steps to More Prospects: Get Our Nurturama Cheat Sheet

You’ve seen me mention our 8-step process for developing more prospects while increasing sales productivity–this is kind of a “cheat sheet” we use at the Boston Turner Group to explain all of the key elements of a marketing automation process to our clients. It helps us make […]

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