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Posts Tagged communication

Announcing Nurturama: Five Spots Available

Announcing Nurturama: Five Spots Available

There’s an interesting opportunity that you may want to explore. During my time at Accellos and over the last decade, I saw the market for software solutions change dramatically. We’re seeing new competition, new solutions, new buying patterns and most importantly new growth for the first time […]

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Naked On The Support Line

Naked On The Support Line

Whether you like it or not, social media has opened up your customer support lines to the world at large. If I can’t get your attention, or I just don’t like the way my support was handled, I just have to put my complaint into a 140 […]

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Blank Business Cards

Blank Business Cards

Have you ever thought of carrying around blank business cards? That’s a trick I just learned from one of my clients. Whenever he meets someone who doesn’t have a card or has just run out, he hands them one of his blank cards to fill out with […]

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You Bore Me

You Bore Me

One of my most important rules in life is “different is always better.” If you’re trying to do what everyone else is doing–with your product, with your message, with your hair style–then you’re boring. And boring isn’t going to drive a lot of success in your life. […]

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Bananas: Now with QR Codes

Bananas: Now with QR Codes

I can now scan my breakfast fruit. You can scan my business card as well. At the risk of sounding quite shallow, the main reason I added a QR code to my card is because it is a cool conversation piece. I get a lot of comments […]

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An Easy Way to Stand Out with Customers and Friends

An Easy Way to Stand Out with Customers and Friends

I do something that I think is a little unique with my clients and friends and I wanted to share that idea with all of you. It’s simple, but old fashioned enough to stand out. Bookmark on Delicious Digg this post Recommend on Facebook Share on google […]

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Public Relations for Product Launches

Public Relations for Product Launches

Part II of the Series: 10 Ways to Untangle Your Product Launch When I was a young writer working for the Entrepreneur Media Group, one of my tasks was to write new product and company launch articles for two of their magazines and their online community. I […]

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Winning Ugly

Winning Ugly

A client asked me this morning, “if you could only do one marketing tactic, what would that tactic be?” I told him telephone calls. At which I think I heard him choke on his morning latte. I’m sure he was hoping I’d say social media. Perhaps a […]

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Website Elements for a Successful Product Launch

Website Elements for a Successful Product Launch

Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO, […]

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10 Ways to Untangle Your Product Launch: Part I

10 Ways to Untangle Your Product Launch: Part I

Most product launches fail. According to the Harvard Business Review, only 3% of new consumer packaged goods exceed the benchmarks set for a successful launch. Lack of a successful launch strategy for a technology company can reduce your profitability by as much as 35%. From an outbound […]

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