I can now scan my breakfast fruit. You can scan my business card as well. At the risk of sounding quite shallow, the main reason I added a QR code to my card is because it is a cool conversation piece. I get a lot of comments
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I do something that I think is a little unique with my clients and friends and I wanted to share that idea with all of you. It’s simple, but old fashioned enough to stand out.
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Part II of the Series: 10 Ways to Untangle Your Product Launch When I was a young writer working for the Entrepreneur Media Group, one of my tasks was to write new product and company launch articles for two of their magazines and their online community. I
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A client asked me this morning, “if you could only do one marketing tactic, what would that tactic be?” I told him telephone calls. At which I think I heard him choke on his morning latte. I’m sure he was hoping I’d say social media. Perhaps a
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Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO,
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Most product launches fail. According to the Harvard Business Review, only 3% of new consumer packaged goods exceed the benchmarks set for a successful launch. Lack of a successful launch strategy for a technology company can reduce your profitability by as much as 35%. From an outbound
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The landscape of public relations and social media changes everyday. We like to think of social media simply as PR 2.0. Unfortunately, social media also means your missteps are amplified and communicated faster than in the days of PR 1.0. Now more than ever, you need an
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Building Your Team for Total Alignment Increasingly, hyper-growth companies are realizing that alignment at the executive level is fundamental to the success of their mission. Jack Welch is celebrated for building talented and cohesive top teams during his tenure at GE. No CEO working alone, no matter
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