Part II of the Series: 10 Ways to Untangle Your Product Launch When I was a young writer working for the Entrepreneur Media Group, one of my tasks was to write new product and company launch articles for two of their magazines and their online community. I
Read more →
Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO,
Read more →
The landscape of public relations and social media changes everyday. We like to think of social media simply as PR 2.0. Unfortunately, social media also means your missteps are amplified and communicated faster than in the days of PR 1.0. Now more than ever, you need an
Read more →Managing Your Brand “Brand” is an elusive concept. Few words in business are so overused and abused as “brand.” Few words are so misunderstood. Brands are more than marks and logos. Brands are more than print ads. Brands reach far beyond your marketing department. I find it
Read more →
