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Posts Tagged blogging

Best-In-Class Content Marketing from Aberdeen

I just received a great infographic from Tamara Graves, Director of Marketing at the Aberdeen Group. It summarizes recent research on best-in-class marketing organizations from Trip Kucera, Aberdeen’s Marketing Effectiveness & Strategy Research Director. Get your own copy here, but here are some highlight for you to tweet […]

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Email Drives More Sales

Email Drives More Sales

Matt Wilson over at PRDaily.com (also Ragan.com) quoted me in an article about email vs. social media. Thanks Matt. Matthew Turner of consultancy Boston Turner Group says email wins the sales race, at least for now, because communicators can target emails more effectively. A tweet about a sale or an […]

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Are You Intimate with Your Prospects?

Are You Intimate with Your Prospects?

Are you intimate with your prospects? Once you’ve segmented your data, scrubbed it and grouped your prospects in your database, your work is not even close to being done. The next step is to personalize your messages to add relevance and engagement. Bookmark on Delicious Digg this […]

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62% Outsource Content

62% Outsource Content

2012. You launched a new website. That website has a blog. That blog feeds LinkedIn, Facebook and Twitter. But you feed the blog. By February you were wishing someone would hit you in the forehead with a garden shovel just so you had an excuse not to […]

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Public Relations for Product Launches

Public Relations for Product Launches

Part II of the Series: 10 Ways to Untangle Your Product Launch When I was a young writer working for the Entrepreneur Media Group, one of my tasks was to write new product and company launch articles for two of their magazines and their online community. I […]

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Website Elements for a Successful Product Launch

Website Elements for a Successful Product Launch

Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO, […]

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Public Relations and Social Media

Public Relations and Social Media

The landscape of public relations and social media changes everyday. We like to think of social media simply as PR 2.0. Unfortunately, social media also means your missteps are amplified and communicated faster than in the days of PR 1.0. Now more than ever, you need an […]

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