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Archive for the Velocity Category

ECM Enhances Your Call Center Technology

ECM Enhances Your Call Center Technology

Tim Ehrens, site editor for TechTarget and SearchCRM.com has another great article on upgrading and enhancing your call center technology. In addition to a lot of great advice on ending the silos in your call center, he let me pontificate a little on the importance of adding enterprise […]

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Qualities of Great Content Marketers

Qualities of Great Content Marketers

A big thanks to Shana Pilewski social media manager at OpenTopic for quoting me in her round-up article “Marketers: What Makes an Effective Content Marketer?” Shana’s article features quotes from 20 thoughts leaders in content marketing. This was my quote: Thanks Shana. Bookmark on Delicious Digg this post Recommend on Facebook […]

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Call Center Efficiencies

Call Center Efficiencies

A big thanks to Tim Ehrens, site editor for TechTarget for quoting me in his great new article on call center efficiencies. He’s quite a CRM expert and if you’re not following him, you should. He shares great articles, tips and tutorials on CRM-related topics all the […]

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What Are the Pitfalls of Growth?

What Are the Pitfalls of Growth?

Please head over to Kabbage.com where they’ve posted a pretty lengthy interview with me regarding the pitfalls of growth. Once again, hat’s off to Ben Gran for his talent at getting to the really interesting core of growth issues facing many companies today. Things like: How much […]

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How Do You Hire For Growth?

How Do You Hire For Growth?

Big thanks to Ben Gran–not just for featuring my brother-from-another-mother Dan Langhofer and I in his article on hiring for growth, but for writing such a great article filled with useful tips from entrepreneurs. Here’s a taste (but you should read the whole article): And a quote […]

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Quoted in Dynamic Pricing Article

Quoted in Dynamic Pricing Article

This post comes a little bit late, but I was quoted in an article on dynamic pricing and thought I’d share it with everyone. Thanks to Dennis Barbosa at the Indianapolis Business Journal for a great story and for the chance to add my thoughts: I’ve recently […]

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On-boarding New PR Clients

On-boarding New PR Clients

Makasha Dorsey over at Solo PR Pro quoted me for a recent article on how to get PR clients up and running quickly. If you haven’t read her posts, you should. There are a ton of great posts for both consulting pros and internal teams. Bookmark on […]

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Message Sweeping Boosts Response 145%, ROI 166%

Message Sweeping Boosts Response 145%, ROI 166%

Would you like to almost double your ROI on your next mail campaign without having to make a single call? Messaging sweeping is a successful tactic for increasing response rates as our message sweeping team recently reported for a leading manufacturer. This manufacturer sends quarterly product mailers […]

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Email Drives More Sales

Email Drives More Sales

Matt Wilson over at PRDaily.com (also Ragan.com) quoted me in an article about email vs. social media. Thanks Matt. Matthew Turner of consultancy Boston Turner Group says email wins the sales race, at least for now, because communicators can target emails more effectively. A tweet about a sale or an […]

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Are You Intimate with Your Prospects?

Are You Intimate with Your Prospects?

Are you intimate with your prospects? Once you’ve segmented your data, scrubbed it and grouped your prospects in your database, your work is not even close to being done. The next step is to personalize your messages to add relevance and engagement. Bookmark on Delicious Digg this […]

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