Velocity Coaching
The secret to getting the most out of your top employees lies in drawing out their best talents, quickly discovering the unspoken rules of culture and teaching them the leadership techniques that they never learned in school or from their peers
Why Internal Mentors are Not Enough
Hiring an outside coach to mentor your managers and [...]
Marketing Strategy
The key to a clear marketing strategy is understanding that marketing is not a department, it is the central function of your entire organization. The most common error in marketing is mistaking tactics for strategy.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – - Sun [...]
Building Your Team for Total Alignment
Increasingly, hyper-growth companies are realizing that alignment at the executive level is fundamental to the success of their mission. Jack Welch is celebrated for building talented and cohesive top teams during his tenure at GE. No CEO working alone, no matter how talented, can assure the health of sustained hyper-growth. [...]
What is Enterprise Velocity?
Grow or die. History shows that even great companies, from Polaroid to Zenith, from Kmart to Howard Johnson, are vulnerable to sudden collapse or erosion. In today’s competitive climate, new opportunities appear everyday for competitors and start-ups to change the rules and steal your revenue base. If you are not growing, you are shrinking - [...]
Managing Your Brand
“Brand” is an elusive concept. Few words in business are so overused and abused as “brand.” Few words are so misunderstood. Brands are more than marks and logos. Brands are more than print ads. Brands reach far beyond your marketing department. I find it easiest to understand your brand as the implicit contract [...]