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On-boarding New PR Clients

On-boarding New PR Clients

Makasha Dorsey over at Solo PR Pro quoted me for a recent article on how to get PR clients up and running quickly. If you haven’t read her posts, you should. There are a ton of great posts for both consulting pros and internal teams. Bookmark on […]

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Message Sweeping Boosts Response 145%, ROI 166%

Message Sweeping Boosts Response 145%, ROI 166%

Would you like to almost double your ROI on your next mail campaign without having to make a single call? Messaging sweeping is a successful tactic for increasing response rates as our message sweeping team recently reported for a leading manufacturer. This manufacturer sends quarterly product mailers […]

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Marketing Genius is Migrating to LinkedIn

Marketing Genius is Migrating to LinkedIn

This is an update for members of Marketing Genius, a Special Interest Group (SIG) of American Mensa, Ltd. I’ve decided to move our group out of the private installation of BuddyPress and into a LinkedIn group. I believe that LinkedIn is powerful enough for our needs and […]

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A Lead Nurturing Playbook for Product Launches

A Lead Nurturing Playbook for Product Launches

Part III of the Series: 10 Ways to Untangle Your Product Launch A while ago I was playing a mens doubles tennis match against a duo that was collectively 150 pounds heavier than my partner and me. The points on our side of the net were won […]

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Website Elements for a Successful Product Launch

Website Elements for a Successful Product Launch

Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO, […]

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Enterprise Velocity

What is Enterprise Velocity? Grow or die. History shows that even great companies, from Polaroid to Zenith, from Kmart to Howard Johnson, are vulnerable to sudden collapse or erosion. In today’s competitive climate, new opportunities appear everyday for competitors and start-ups to change the rules and steal your revenue base. […]

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Managing Your Brand

Managing Your Brand “Brand” is an elusive concept. Few words in business are so overused and abused as “brand.” Few words are so misunderstood. Brands are more than marks and logos. Brands are more than print ads. Brands reach far beyond your marketing department. I find it […]

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