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Archive for the Measurement Category

Call Center Efficiencies

Call Center Efficiencies

A big thanks to Tim Ehrens, site editor for TechTarget for quoting me in his great new article on call center efficiencies. He’s quite a CRM expert and if you’re not following him, you should. He shares great articles, tips and tutorials on CRM-related topics all the […]

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What Are the Pitfalls of Growth?

What Are the Pitfalls of Growth?

Please head over to Kabbage.com where they’ve posted a pretty lengthy interview with me regarding the pitfalls of growth. Once again, hat’s off to Ben Gran for his talent at getting to the really interesting core of growth issues facing many companies today. Things like: How much […]

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Quoted in Dynamic Pricing Article

Quoted in Dynamic Pricing Article

This post comes a little bit late, but I was quoted in an article on dynamic pricing and thought I’d share it with everyone. Thanks to Dennis Barbosa at the Indianapolis Business Journal for a great story and for the chance to add my thoughts: I’ve recently […]

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Best-In-Class Content Marketing from Aberdeen

I just received a great infographic from Tamara Graves, Director of Marketing at the Aberdeen Group. It summarizes recent research on best-in-class marketing organizations from Trip Kucera, Aberdeen’s Marketing Effectiveness & Strategy Research Director. Get your own copy here, but here are some highlight for you to tweet […]

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When Readership Drops

When Readership Drops

Check out Lisa Furgison’s new post over at Ebyline.com titled, “Don’t Panic: What To Do When Readership Drops.” She interviewed me and Joe Auer on content metrics and tactics. Whether you’re just starting a blog or have a widely read website, there may come a time when […]

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Message Sweeping Boosts Response 145%, ROI 166%

Message Sweeping Boosts Response 145%, ROI 166%

Would you like to almost double your ROI on your next mail campaign without having to make a single call? Messaging sweeping is a successful tactic for increasing response rates as our message sweeping team recently reported for a leading manufacturer. This manufacturer sends quarterly product mailers […]

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Stop Making Your Prospects Work So Hard

Stop Making Your Prospects Work So Hard

You never want to make your prospect work to figure out how to do business with you. How are you optimizing your landing pages? Have you ever gone to a website that featured something you were ready to download or even buy only to have to search […]

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How to Segment Data to Boost Response and Conversion

How to Segment Data to Boost Response and Conversion

Your customers and prospects are as individually different as the colors in a rainbow. If you understand how to target and communicate to them based on those differences, your response rates will be just as beautiful. If you try to mix your messages for the masses, the […]

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Do You Segment Your Leads and Prospects?

Do You Segment Your Leads and Prospects?

I’m surprised how many companies take their databases for granted. They did a good job at one point collecting leads from purchased lists, trade show badge swipes, web hits and referrals. But then the data starts to suffer from a lack of attention, no new investment of […]

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Are Customer Surveys Worth the Effort?

Are Customer Surveys Worth the Effort?

Customer surveys are hard to implement and if you do it wrong, you don’t end up with actionable data. Sure, it may be nice from a PR perspective that 95% of your customers get what they expect out of your support line; however, that doesn’t mean they […]

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