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Archive for the Ideals Category

What Are the Pitfalls of Growth?

What Are the Pitfalls of Growth?

Please head over to Kabbage.com where they’ve posted a pretty lengthy interview with me regarding the pitfalls of growth. Once again, hat’s off to Ben Gran for his talent at getting to the really interesting core of growth issues facing many companies today. Things like: How much […]

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Training is Critical for Surviving Hypergrowth

Training is Critical for Surviving Hypergrowth

Why do some companies buckle under the intense pressures of hyper-growth while others thrive? The answer is that successful Enterprise Velocity companies have an engine, a deep corporate DNA that threads throughout the entire organization. That culture is created and sustained through a commitment to constant training. […]

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Do You Segment Your Leads and Prospects?

Do You Segment Your Leads and Prospects?

I’m surprised how many companies take their databases for granted. They did a good job at one point collecting leads from purchased lists, trade show badge swipes, web hits and referrals. But then the data starts to suffer from a lack of attention, no new investment of […]

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Are Customer Surveys Worth the Effort?

Are Customer Surveys Worth the Effort?

Customer surveys are hard to implement and if you do it wrong, you don’t end up with actionable data. Sure, it may be nice from a PR perspective that 95% of your customers get what they expect out of your support line; however, that doesn’t mean they […]

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How Big Should My Marketing Budget Be?

How Big Should My Marketing Budget Be?

Synchronicity. For some reason, I’ve had five conversations in the last few weeks with clients about marketing as a percentage of X, where X might be revenue, EBITDA, new sales, or another measure. So if you’re wondering about this, I thought I’d share my rules of thumb. […]

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Let’s Get Small

Let’s Get Small

Small is the new big I’ll make you a bet. The next time you see a “Target Market” slide in an investor pitch deck or a marketing overview that has more than 50,000 companies or users or prospects, you buy me an iced Americano at your favorite […]

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A Lead Nurturing Playbook for Product Launches

A Lead Nurturing Playbook for Product Launches

Part III of the Series: 10 Ways to Untangle Your Product Launch A while ago I was playing a mens doubles tennis match against a duo that was collectively 150 pounds heavier than my partner and me. The points on our side of the net were won […]

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Web Funnel 101: 24 Metrics You Need to Measure Right Now

Web Funnel 101: 24 Metrics You Need to Measure Right Now

Measurement is one of our five main Enterprise Velocity disciplines. My clients know that I’m big on connecting measurement to specific areas of your revenue model. I do this for two reasons. First, they give the operation managers of your organization a benchmark against which they can […]

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Marketing Strategy

Marketing Strategy

Marketing Strategy The key to a clear marketing strategy is understanding that marketing is not a department, it is the central function of your entire organization. The most common error in marketing is mistaking tactics for strategy. “Strategy without tactics is the slowest route to victory. Tactics […]

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Executive Communication

Executive Communication

Building Your Team for Total Alignment Increasingly, hyper-growth companies are realizing that alignment at the executive level is fundamental to the success of their mission. Jack Welch is celebrated for building talented and cohesive top teams during his tenure at GE. No CEO working alone, no matter […]

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Phone: 719.266.2415
Website: http://bostonturnergroup.com