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Archive for the Creativity Category

10 Ways to Untangle Your Product Launch: Part I

10 Ways to Untangle Your Product Launch: Part I

Most product launches fail. According to the Harvard Business Review, only 3% of new consumer packaged goods exceed the benchmarks set for a successful launch. Lack of a successful launch strategy for a technology company can reduce your profitability by as much as 35%. From an outbound […]

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10 Ways To Tell If Your Website Is Frightening Small Children

10 Ways To Tell If Your Website Is Frightening Small Children

Some websites should come with a warning label. I talk to a lot of people about marketing strategy every day, and I’m fascinated by the different perceptions people have regarding their websites. We marketing people seem to fall into two main camps when it comes to our […]

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Congratulations to epaCUBE on New Website

Congratulations to epaCUBE on New Website

I’ll be posting more about the fun projects we’ve been doing for epaCUBE soon, but I just wanted to write a quick note of congratulations to George, Randy, Dan, Geoff and team on the successful release of their new website. These guys are a lot of fun […]

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Public Relations and Social Media

Public Relations and Social Media

The landscape of public relations and social media changes everyday. We like to think of social media simply as PR 2.0. Unfortunately, social media also means your missteps are amplified and communicated faster than in the days of PR 1.0. Now more than ever, you need an […]

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Marketing Strategy

Marketing Strategy

Marketing Strategy The key to a clear marketing strategy is understanding that marketing is not a department, it is the central function of your entire organization. The most common error in marketing is mistaking tactics for strategy. “Strategy without tactics is the slowest route to victory. Tactics […]

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