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Archive for the Creativity Category

Building a Brand on Social Media

Building a Brand on Social Media

  Thank you to Alannah Alves for including me in her great expert round-up article on the Logojoy blog, “Expert Round-Up: Building a Brand on Social Media.” There are a bunch of great social media tips in the article. Here was my blurb: Bookmark on Delicious Digg this […]

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Qualities of Great Content Marketers

Qualities of Great Content Marketers

A big thanks to Shana Pilewski social media manager at OpenTopic for quoting me in her round-up article “Marketers: What Makes an Effective Content Marketer?” Shana’s article features quotes from 20 thoughts leaders in content marketing. This was my quote: Thanks Shana. Bookmark on Delicious Digg this post Recommend on Facebook […]

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Check Out Our Latest Video Reel

Check Out Our Latest Video Reel

The average person’s attention span is eight seconds long, so you need to make every second of your corporate, demo and explainer videos count. We wanted to show you how we use high-quality 3D animation to capture the imagination of your prospects and customers in ways normal explainer videos […]

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When Readership Drops

When Readership Drops

Check out Lisa Furgison’s new post over at Ebyline.com titled, “Don’t Panic: What To Do When Readership Drops.” She interviewed me and Joe Auer on content metrics and tactics. Whether you’re just starting a blog or have a widely read website, there may come a time when […]

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On-boarding New PR Clients

On-boarding New PR Clients

Makasha Dorsey over at Solo PR Pro quoted me for a recent article on how to get PR clients up and running quickly. If you haven’t read her posts, you should. There are a ton of great posts for both consulting pros and internal teams. Bookmark on […]

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Message Sweeping Boosts Response 145%, ROI 166%

Message Sweeping Boosts Response 145%, ROI 166%

Would you like to almost double your ROI on your next mail campaign without having to make a single call? Messaging sweeping is a successful tactic for increasing response rates as our message sweeping team recently reported for a leading manufacturer. This manufacturer sends quarterly product mailers […]

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Email Drives More Sales

Email Drives More Sales

Matt Wilson over at PRDaily.com (also Ragan.com) quoted me in an article about email vs. social media. Thanks Matt. Matthew Turner of consultancy Boston Turner Group says email wins the sales race, at least for now, because communicators can target emails more effectively. A tweet about a sale or an […]

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Are You Intimate with Your Prospects?

Are You Intimate with Your Prospects?

Are you intimate with your prospects? Once you’ve segmented your data, scrubbed it and grouped your prospects in your database, your work is not even close to being done. The next step is to personalize your messages to add relevance and engagement. Bookmark on Delicious Digg this […]

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Stop Making Your Prospects Work So Hard

Stop Making Your Prospects Work So Hard

You never want to make your prospect work to figure out how to do business with you. How are you optimizing your landing pages? Have you ever gone to a website that featured something you were ready to download or even buy only to have to search […]

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Customer Engagement Advice from Rahul Asthana of SAP

Customer Engagement Advice from Rahul Asthana of SAP

Great reminder on the importance of customer engagement from Rahul Asthana, Director, Solution Marketing, SAP. (Thanks David Sweetman @ SAP for the hat tip). Management Lessons Of A Barber Shop Photo credit: Michael Coghlan     Bookmark on Delicious Digg this post Recommend on Facebook Share on google […]

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Phone: 719.266.2415
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