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Archive for the Cadence Category

How Do You Hire For Growth?

How Do You Hire For Growth?

Big thanks to Ben Gran–not just for featuring my brother-from-another-mother Dan Langhofer and I in his article on hiring for growth, but for writing such a great article filled with useful tips from entrepreneurs. Here’s a taste (but you should read the whole article): And a quote […]

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Message Sweeping Boosts Response 145%, ROI 166%

Message Sweeping Boosts Response 145%, ROI 166%

Would you like to almost double your ROI on your next mail campaign without having to make a single call? Messaging sweeping is a successful tactic for increasing response rates as our message sweeping team recently reported for a leading manufacturer. This manufacturer sends quarterly product mailers […]

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Email Drives More Sales

Email Drives More Sales

Matt Wilson over at PRDaily.com (also Ragan.com) quoted me in an article about email vs. social media. Thanks Matt. Matthew Turner of consultancy Boston Turner Group says email wins the sales race, at least for now, because communicators can target emails more effectively. A tweet about a sale or an […]

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Are You Intimate with Your Prospects?

Are You Intimate with Your Prospects?

Are you intimate with your prospects? Once you’ve segmented your data, scrubbed it and grouped your prospects in your database, your work is not even close to being done. The next step is to personalize your messages to add relevance and engagement. Bookmark on Delicious Digg this […]

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Training is Critical for Surviving Hypergrowth

Training is Critical for Surviving Hypergrowth

Why do some companies buckle under the intense pressures of hyper-growth while others thrive? The answer is that successful Enterprise Velocity companies have an engine, a deep corporate DNA that threads throughout the entire organization. That culture is created and sustained through a commitment to constant training. […]

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62% Outsource Content

62% Outsource Content

2012. You launched a new website. That website has a blog. That blog feeds LinkedIn, Facebook and Twitter. But you feed the blog. By February you were wishing someone would hit you in the forehead with a garden shovel just so you had an excuse not to […]

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Are Customer Surveys Worth the Effort?

Are Customer Surveys Worth the Effort?

Customer surveys are hard to implement and if you do it wrong, you don’t end up with actionable data. Sure, it may be nice from a PR perspective that 95% of your customers get what they expect out of your support line; however, that doesn’t mean they […]

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Marketing Takes Time

Marketing Takes Time

Marketing is one of the longest levers to pull in your organization. You might complain that your average sales cycle take more than 70 days. But imagine all that went into the funnel before that prospect entered your pipeline. Before you can bring in a prospect, your […]

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Naked On The Support Line

Naked On The Support Line

Whether you like it or not, social media has opened up your customer support lines to the world at large. If I can’t get your attention, or I just don’t like the way my support was handled, I just have to put my complaint into a 140 […]

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A Lead Nurturing Playbook for Product Launches

A Lead Nurturing Playbook for Product Launches

Part III of the Series: 10 Ways to Untangle Your Product Launch A while ago I was playing a mens doubles tennis match against a duo that was collectively 150 pounds heavier than my partner and me. The points on our side of the net were won […]

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Phone: 719.266.2415
Website: http://bostonturnergroup.com