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Winning Ugly

Winning Ugly

A client asked me this morning, “if you could only do one marketing tactic, what would that tactic be?” I told him telephone calls. At which I think I heard him choke on his morning latte. I’m sure he was hoping I’d say social media. Perhaps a […]

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Website Elements for a Successful Product Launch

Website Elements for a Successful Product Launch

Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO, […]

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10 Ways to Untangle Your Product Launch: Part I

10 Ways to Untangle Your Product Launch: Part I

Most product launches fail. According to the Harvard Business Review, only 3% of new consumer packaged goods exceed the benchmarks set for a successful launch. Lack of a successful launch strategy for a technology company can reduce your profitability by as much as 35%. From an outbound […]

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10 Ways To Tell If Your Website Is Frightening Small Children

10 Ways To Tell If Your Website Is Frightening Small Children

Some websites should come with a warning label. I talk to a lot of people about marketing strategy every day, and I’m fascinated by the different perceptions people have regarding their websites. We marketing people seem to fall into two main camps when it comes to our […]

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Web Funnel 101: 24 Metrics You Need to Measure Right Now

Web Funnel 101: 24 Metrics You Need to Measure Right Now

Measurement is one of our five main Enterprise Velocity disciplines. My clients know that I’m big on connecting measurement to specific areas of your revenue model. I do this for two reasons. First, they give the operation managers of your organization a benchmark against which they can […]

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Congratulations to epaCUBE on New Website

Congratulations to epaCUBE on New Website

I’ll be posting more about the fun projects we’ve been doing for epaCUBE soon, but I just wanted to write a quick note of congratulations to George, Randy, Dan, Geoff and team on the successful release of their new website. These guys are a lot of fun […]

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Public Relations and Social Media

Public Relations and Social Media

The landscape of public relations and social media changes everyday. We like to think of social media simply as PR 2.0. Unfortunately, social media also means your missteps are amplified and communicated faster than in the days of PR 1.0. Now more than ever, you need an […]

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Velocity Coaching

Velocity Coaching

Velocity Coaching The secret to getting the most out of your top employees lies in drawing out their best talents, quickly discovering the unspoken rules of culture and teaching them the leadership techniques that they never learned in school or from their peers Why Internal Mentors are […]

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Marketing Strategy

Marketing Strategy

Marketing Strategy The key to a clear marketing strategy is understanding that marketing is not a department, it is the central function of your entire organization. The most common error in marketing is mistaking tactics for strategy. “Strategy without tactics is the slowest route to victory. Tactics […]

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Executive Communication

Executive Communication

Building Your Team for Total Alignment Increasingly, hyper-growth companies are realizing that alignment at the executive level is fundamental to the success of their mission. Jack Welch is celebrated for building talented and cohesive top teams during his tenure at GE. No CEO working alone, no matter […]

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