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Do You Segment Your Leads and Prospects?

Do You Segment Your Leads and Prospects?

I’m surprised how many companies take their databases for granted. They did a good job at one point collecting leads from purchased lists, trade show badge swipes, web hits and referrals. But then the data starts to suffer from a lack of attention, no new investment of […]

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Nurturama Now Accepting First Five Participants

Nurturama Now Accepting First Five Participants

We’re now ready to take on five (5) and only five companies in our Nurturama launch. If you are raring to be one of the select five software companies, please reply to this email as soon as possible. We have limited the number if invitees and it […]

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Are Customer Surveys Worth the Effort?

Are Customer Surveys Worth the Effort?

Customer surveys are hard to implement and if you do it wrong, you don’t end up with actionable data. Sure, it may be nice from a PR perspective that 95% of your customers get what they expect out of your support line; however, that doesn’t mean they […]

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How Big Should My Marketing Budget Be?

How Big Should My Marketing Budget Be?

Synchronicity. For some reason, I’ve had five conversations in the last few weeks with clients about marketing as a percentage of X, where X might be revenue, EBITDA, new sales, or another measure. So if you’re wondering about this, I thought I’d share my rules of thumb.

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8 Steps to More Prospects: Get Our Nurturama Cheat Sheet

8 Steps to More Prospects: Get Our Nurturama Cheat Sheet

You’ve seen me mention our 8-step process for developing more prospects while increasing sales productivity–this is kind of a “cheat sheet” we use at the Boston Turner Group to explain all of the key elements of a marketing automation process to our clients. It helps us make […]

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More Than a Party Trick: Memorizing Large Numbers

More Than a Party Trick: Memorizing Large Numbers

Want to look like the Rainman at your next cocktail party? When I was seven years old, my brother-in-law taught me a trick for memorizing large strings of numbers that I still use today. In an era of smart phones, memorizing numbers is a skill few of […]

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Shocking Prospect Behavior Revealed

Shocking Prospect Behavior Revealed

Are you tired of all those prospects sneaking around on your website without the courtesy to even fill out a landing page conversion form? What exactly are those anonymous visitors from domains like “sbcglobal” and “roadrunner” and “verizon” doing on your site? Who are these mysterious e-vagrants? […]

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Dealing with Stalled Sales

Dealing with Stalled Sales

Sales and marketing can be dangerous business. One of the biggest challenges sales and marketing teams have faced during the recent economic downturn has been with deals stalling during the later stages of the sales funnel. Based on our research and 20 years of technology marketing experience, […]

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A Pipeline-Filling Machine

A Pipeline-Filling Machine

Wouldn’t it be great if you had a push-button machine that could do the following: Shorten sales cycles Keep pipelines full Focus your reps on deals instead of prospecting Cut your marketing costs Improve communication with your team, customers, partners and prospects We think we have built […]

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Announcing Nurturama: Five Spots Available

Announcing Nurturama: Five Spots Available

There’s an interesting opportunity that you may want to explore. During my time at Accellos and over the last decade, I saw the market for software solutions change dramatically. We’re seeing new competition, new solutions, new buying patterns and most importantly new growth for the first time […]

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Phone: 719.266.2415
Website: http://bostonturnergroup.com