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Message Sweeping Boosts Response 145%, ROI 166%

Message Sweeping Boosts Response 145%, ROI 166%

Would you like to almost double your ROI on your next mail campaign without having to make a single call? Messaging sweeping is a successful tactic for increasing response rates as our message sweeping team recently reported for a leading manufacturer. This manufacturer sends quarterly product mailers […]

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Email Drives More Sales

Email Drives More Sales

Matt Wilson over at PRDaily.com (also Ragan.com) quoted me in an article about email vs. social media. Thanks Matt. Matthew Turner of consultancy Boston Turner Group says email wins the sales race, at least for now, because communicators can target emails more effectively. A tweet about a sale or an […]

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Are You Intimate with Your Prospects?

Are You Intimate with Your Prospects?

Are you intimate with your prospects? Once you’ve segmented your data, scrubbed it and grouped your prospects in your database, your work is not even close to being done. The next step is to personalize your messages to add relevance and engagement.

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Stop Making Your Prospects Work So Hard

Stop Making Your Prospects Work So Hard

You never want to make your prospect work to figure out how to do business with you. How are you optimizing your landing pages? Have you ever gone to a website that featured something you were ready to download or even buy only to have to search […]

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How to Segment Data to Boost Response and Conversion

How to Segment Data to Boost Response and Conversion

Your customers and prospects are as individually different as the colors in a rainbow. If you understand how to target and communicate to them based on those differences, your response rates will be just as beautiful. If you try to mix your messages for the masses, the […]

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Training is Critical for Surviving Hypergrowth

Training is Critical for Surviving Hypergrowth

Why do some companies buckle under the intense pressures of hyper-growth while others thrive? The answer is that successful Enterprise Velocity companies have an engine, a deep corporate DNA that threads throughout the entire organization. That culture is created and sustained through a commitment to constant training.

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Customer Engagement Advice from Rahul Asthana of SAP

Customer Engagement Advice from Rahul Asthana of SAP

Great reminder on the importance of customer engagement from Rahul Asthana, Director, Solution Marketing, SAP. (Thanks David Sweetman @ SAP for the hat tip). Management Lessons Of A Barber Shop Photo credit: Michael Coghlan    

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Seven Ways to Close More Deals–Webinar Recording

Seven Ways to Close More Deals–Webinar Recording

This was a great session, covering a ton of ground and answering a lot of your questions. We talked about: What best-in-class technology companies are doing to help understand their customers, the buying cycle, the needs, desires, wants, behavior, etc. How to streamline complex sales cycles by […]

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62% Outsource Content

62% Outsource Content

2012. You launched a new website. That website has a blog. That blog feeds LinkedIn, Facebook and Twitter. But you feed the blog. By February you were wishing someone would hit you in the forehead with a garden shovel just so you had an excuse not to […]

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Do You Segment Your Leads and Prospects?

Do You Segment Your Leads and Prospects?

I’m surprised how many companies take their databases for granted. They did a good job at one point collecting leads from purchased lists, trade show badge swipes, web hits and referrals. But then the data starts to suffer from a lack of attention, no new investment of […]

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Phone: 719.266.2415
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