I can now scan my breakfast fruit. You can scan my business card as well. At the risk of sounding quite shallow, the main reason I added a QR code to my card is because it is a cool conversation piece. I get a lot of comments
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This is an update for members of Marketing Genius, a Special Interest Group (SIG) of American Mensa, Ltd. I’ve decided to move our group out of the private installation of BuddyPress and into a LinkedIn group. I believe that LinkedIn is powerful enough for our needs and
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I do something that I think is a little unique with my clients and friends and I wanted to share that idea with all of you. It’s simple, but old fashioned enough to stand out.
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Part III of the Series: 10 Ways to Untangle Your Product Launch A while ago I was playing a mens doubles tennis match against a duo that was collectively 150 pounds heavier than my partner and me. The points on our side of the net were won
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Part II of the Series: 10 Ways to Untangle Your Product Launch When I was a young writer working for the Entrepreneur Media Group, one of my tasks was to write new product and company launch articles for two of their magazines and their online community. I
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A client asked me this morning, “if you could only do one marketing tactic, what would that tactic be?” I told him telephone calls. At which I think I heard him choke on his morning latte. I’m sure he was hoping I’d say social media. Perhaps a
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Part II of the Series: 10 Ways to Untangle Your Product Launch Your website is the first sale rep people meet at your company. Unfortunately, many marketing teams can quickly find themselves overwhelmed when trying to tackle all of the elements of their web strategy– websites, SEO,
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Most product launches fail. According to the Harvard Business Review, only 3% of new consumer packaged goods exceed the benchmarks set for a successful launch. Lack of a successful launch strategy for a technology company can reduce your profitability by as much as 35%. From an outbound
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Some websites should come with a warning label. I talk to a lot of people about marketing strategy every day, and I’m fascinated by the different perceptions people have regarding their websites. We marketing people seem to fall into two main camps when it comes to our
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Measurement is one of our five main Enterprise Velocity disciplines. My clients know that I’m big on connecting measurement to specific areas of your revenue model. I do this for two reasons. First, they give the operation managers of your organization a benchmark against which they can
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