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Best-In-Class Content Marketing from Aberdeen

Best-in-class Content MarketingI just received a great infographic from Tamara Graves, Director of Marketing at the Aberdeen Group. It summarizes recent research on best-in-class marketing organizations from Trip Kucera, Aberdeen’s Marketing Effectiveness & Strategy Research Director.

Get your own copy here, but here are some highlight for you to tweet to your marketing friends. Best-in-class companies are:

  • 2X more likely to align their content marketing with their funnel stages. (Tweet this now)
  • 34% more likely to effectively generate quality content. (Tweet this now)
  • attributing 76% more leads to content marketing than all others. (38% vs. 22%) (Tweet this now)
  • enjoying an 18% year-over-year increase in content-generated demand. (Tweet this now)

 

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