I just received a great infographic from Tamara Graves, Director of Marketing at the Aberdeen Group. It summarizes recent research on best-in-class marketing organizations from Trip Kucera, Aberdeen’s Marketing Effectiveness & Strategy Research Director.
Get your own copy here, but here are some highlight for you to tweet to your marketing friends. Best-in-class companies are:
- 2X more likely to align their content marketing with their funnel stages. (Tweet this now)
- 34% more likely to effectively generate quality content. (Tweet this now)
- attributing 76% more leads to content marketing than all others. (38% vs. 22%) (Tweet this now)
- enjoying an 18% year-over-year increase in content-generated demand. (Tweet this now)